Mortar & More

Retail spaces are undergoing a continued and noticeable transformation, becoming more relevant, connected, and engaging for today’s shoppers.

There is no doubt that while retail has somewhat recovered post pandemic, there is still a need for each sector of retail to find ways to earn the commute of their customers, gain a greater footfall in stores, drive more transactions and make the footprint of the stores work more efficiently.

Brand collaborations within retail are increasing in popularity. Why is this? It is a way for brands to generate new ideas, create fresh spins to existing collections and build on their brand community.

Physical retail is a place of opportunity for brands to make authentic connections with their customers. As humans we seek compelling experiences, something which has become more pronounced over the past three years and that cannot be found through online shopping.