Mortar & More

Physical retail is a place of opportunity for brands to make authentic connections with their customers. As humans we seek compelling experiences, something which has become more pronounced over the past three years and that cannot be found through online shopping.

For a long time, the idea of working from home was a total impossibility for the vast majority of people. But then, of course – Covid happened. Workers everywhere were dragging their office chairs and desktops into the back of taxis to bring home and try to negotiate the new challenge of remote working.

XR, meaning Extended Reality, is the umbrella term for VR, AR and MR (virtual reality, augmented reality and mixed reality respectively). These emerging technologies enhance physical environments by superimposing digital elements with the real world.

Imagine, for a moment, on arrival for a doctor’s visit, your child is greeted – digitally – by Winnie the Pooh. All of a sudden, delight overtakes any nervousness and a positive memory is formed.